Florida Blue Medicare Releases 2025 Plan Options

Florida Blue Medicare, a mission-driven organization and part of a not-for-profit mutual holding company serving the needs of Floridians, released details of its 2025 Medicare offerings for the 2025 Annual Enrollment Period (AEP).

During AEP, which runs from Oct. 15 to Dec. 7, Medicare-eligible individuals can switch or join the Medicare Advantage, Medicare Supplement, or Medicare Prescription Drug Plan of their choosing for coverage effective Jan. 1, 2025. 

"Choosing the right health coverage can be a complex and overwhelming process," says Camille Harrison, Florida Blue’s executive vice president of Medicare and chief innovation and experience officer. "That’s why we’re focused on providing health solutions that make it easier for our members to choose the plan that’s right for their individual needs, including hearing, vision and dental benefits. We also work closely with like-minded, innovative providers to make sure they share our vision and will provide the personalized care and services our members deserve.” 

In 2025, significant changes are coming to the Medicare Advantage program, the largest transformation to Medicare in over 20 years since the addition of Medicare Part D Prescription Drug Coverage. 

“These changes will likely affect the benefits, premiums, and provider networks of Medicare Advantage plans across the industry,” says Lee Bowers, president of Florida Blue Medicare. “That’s why this year, especially, it's essential that individuals carefully review their health care options during AEP and make informed decisions to ensure they have the coverage that meets their needs.”

Florida Blue Medicare offers Medicare Advantage plan options in all 67 counties in Florida. 

Many Medicare Advantage plans also include prescription coverage built in, as well as many comprehensive benefits and value-added perks, such as:

• Vision, dental and hearing benefits
• HealthyBlue rewards: Florida Blue Medicare Advantage members can earn up to $125 in rewards for taking care of their health.
• Silver Sneakers® Fitness Program: Florida Blue Medicare members have access to fitness benefits that includes in person, and virtual classes, plus and workshops.
• Transportation: To help make sure transportation isn’t a barrier to care, many Florida Blue Medicare plans provide rides to doctor appointments at $0 extra cost.
• Personalized condition management and guidance: A team of registered nurses are dedicated to members with complex injuries, or who are chronically ill, very sick, or near the end of life, providing coaching and help to deal with their illness, follow their treatment plans, and get the care and support they need.
• Support for caregivers: Florida Blue Medicare offers digital tools, resources, and personalized expert advice to help caregivers care for themselves and their loved ones. Support includes financial advice, assistance in finding local resources for help at home or at senior living facilities, plus tips to support mental well-being and manage decision-making as a family.
• Saving money with Blue365®: A free health and wellness discount program with year-round exclusive discounts of up to 50% on gym memberships, fitness gear, healthy eating options, and more.
• Neighborhood Florida Blue Centers: Those looking for personalized support, help finding caregiving resources in their community, or assistance finding a doctor can reach out to their local Florida Blue Center and talk with a registered nurse in person or on the phone. It’s easy to find a local center at FloridaBlue.com/Center or by calling 1-877-352-5830.

To learn more about AEP and Medicare Advantage options offered by Florida Blue Medicare, individuals can visit our website at FloridaBlue.com/Medicare or visit a local Florida Blue Center. 

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About Florida Blue Medicare

Florida Blue Medicare is committed to helping our Florida neighbors live healthier. We offer a wide range of plan options, including Medicare Advantage plans, to give Florida’s Medicare-eligible population what they need to live their best lives and improve their overall health and well-being. Headquartered in Jacksonville, Fla., Florida Blue Medicare is proud to be affiliated with Florida Blue, a health insurer that has served Floridians for 80 years. Florida Blue and Florida Blue Medicare are Independent Licensees of the Blue Cross and Blue Shield Association. Learn more at FloridaBlue.com/Medicare.

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