HealthyBlue Rewards

HealthyBlue Rewards program (HealthyBlue) restrictions and limitations may apply. Members must opt in to be considered eligible for the HealthyBlue Rewards program. 

Eligible members can earn and redeem rewards for completing certain preventive screenings and tests between January 1 and December 31, 2025. This program is provided for all eligible members of Florida Blue and Florida Blue Medicare (collectively, “Florida Blue Medicare”) Medicare Advantage plans. These terms and conditions may change without prior notice.

Eligibility

Only current Florida Blue Medicare Medicare Advantage members in one of these plans are considered eligible for the 2025 HealthyBlue Rewards (HealthyBlue) program: BlueMedicare Classic,  BlueMedicare Premier, BlueMedicare Preferred, BlueMedicare Value, BlueMedicare Select, BlueMedicare Patriot, and BlueMedicare Group PPO.

HealthyBlue Rewards earned in the program cease to exist when this eligibility is severed (member is no longer enrolled in eligible plan). No credit, transfer, or redemption of rewards is available after eligibility is severed.

Participation in HealthyBlue is voluntary and offered at no additional cost to you. The HealthyBlue Rewards program is not available to FHCP, Medicare Supplement (Medigap) and Part D only Medicare plan members.

Important Dates to Know

The deadline to earn and redeem any HealthyBlue Rewards in 2025 is December 31, 2025 before midnight EST. 

Changes and Disputes

Florida Blue Medicare reserves the right, without prior notice, to discontinue or change the program at any time.

Florida Blue Medicare reserves the right to change these terms and conditions at any time.

All questions or disputes regarding eligibility for this program, the eligibility for rewards, the availability of rewards and the terms and conditions of the program will be resolved by Florida Blue Medicare at its sole discretion.

HealthyBlue Rewards Program Rules

Florida Blue Medicare is required to report to the IRS any amounts of $600 or more paid to individuals. If you receive $600 or more, you will receive a 1099 statement from Florida Blue Medicare. Please note that amounts less than $600, while not reported to the IRS by Florida Blue Medicare, may still be considered taxable income, and you should discuss any tax implications with a tax advisor.

You can redeem your HealthyBlue Rewards to purchase over the counter items or healthy food at select retailers. 

You can also use your HealthyBlue Rewards for costs associated to dental or vision services at any retailer whose primary business is dental or vision. 

Your earned HealthyBlue Rewards cannot be redeemed for cash and may not be used to pay for your health care plan premium or cost sharing (deductible, coinsurance or copayment).

Eligible plan members can only earn one (1) reward per one (1) eligible health activity per calendar year.

You receive rewards based on the claims we receive for your health activity, or when you give us the details for a completed health activity.

Eligible plan members are responsible for accurately and honestly representing any eligible health activity they are reporting.

The Centers for Medicare & Medicaid Services (CMS) requires that all eligible members who opt in to participate and earn rewards in a Medicare Advantage rewards program must redeem all rewards no later than December 31 of the current year and therefore any unredeemed rewards earned in 2025 will not be eligible for redemption in 2026.

Participation Enrollment

Each eligible member can enroll and access the HealthyBlue Rewards program by logging in to your online member account. The member will then be able opt-in to the program, see their rewards dashboard, and report rewardable activities.

Redemption and Deduction of HealthyBlue Rewards

Any Earned Rewards not redeemed before termination from program separation will expire. HealthyBlue Rewards are not redeemable for cash. HealthyBlue Rewards you accrue do not constitute your property. You may not transfer Earned Rewards to another participant. Earned Rewards have no monetary value except to the extent specifically provided for each reward.

Claiming a Reward

Florida Blue Medicare reserves the right to modify rewardable activities, retailers, or retail categories at any time and without notice.

Termination of Program

The HealthyBlue Rewards Program ends on December 31 of each year; any unredeemed Earned Rewards must be redeemed before midnight EST on December 31.